“the spark” is a Bosch series of in-house events inspired by TED Talks. Employees around the world are invited to engage their colleagues by sharing enthusiasm and knowledge through a presentation of their inspiring ideas.
Our inspiration for the key visual was the “spark” lit by Bosch events.
The rays of light featuring Bosch corporate colours represent the company’s culture of diversity. And the analogy to the company’s roots in Robert Bosch’s ignition spark is clear and simple.
Events are held at different locations. The rug serves as a “stage” for the speaker.