Bosch Corporate Communications

Simply. Connected

Project period: May – Nov. 2015 Our services: keyvisual | styleguide and template

The aim of this project was to raise awareness of Bosch’s diverse activities in the Internet of Things. With the IoT key visual “Simply. Connected.”, we developed a broadly communicative visual that can be easily integrated into a variety of motifs and is therefore easy to apply across the company.

The IoT key visual is added to the motif during image editing which draws on a Photoshop template. The visual can be adapted to the motifs perspective.

One of the first applications was Bosch’s presence at the CES in Las Vegas. We developed the key visuals for four corporate divisions.

The styleguide describes the use of the IoT key visual and supports company-wide implementation.