De Gruyter

A publisher wants to know

Project period: May – Sept. 2017 Our services: mission statement development | brand booklet concept and design

Since 1749, De Gruyter has been devoted with passion and care to the promotion and dissemination of scientific knowledge.

Shaping change with impact in the publishing industry requires a clear vision that all employees can follow. Together with De Gruyter, we developed the company’s new corporate identity.



Working with employees from all corners of the company to include the diversity of perspectives, we developed the pillars of the brand and formulated its mission and values.

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We want to know! This slogan sums up De Gruyter’s aspirations and objectives, which are anchored in brand booklet hand-delivered to each employee at the official corporate identity launch.