The Future Initiative is a project by the German Children and Youth Foundation, funded by the Federal Ministry for Family Affairs, Senior Citizens, Women and Youth (BMFSJF). Across Germany, children and young people can apply for project funding to realize their own ideas.
The main message, “Liebe geht raus” (“Sending out love”), emotionally and respectfully acknowledges the creativity and commitment of young people—in a language that resonates with their world. Combined with the color pattern and bold messages, young people are encouraged to get actively involved again and help shape their environment.