Bauingenieurinnen
Project period: Project period: 10/2022 – today Our services: Our Services: Communication | Campaign | Website | Social Media DesignWomen are underrepresented. This is true in general as well as in specific areas. A small team of researchers led by Natalia Bienkowski came together at the Technical University Dresden with the aim of addressing this problem in the field of civil engineering. Their objective was to showcase the achievements of female civil engineers and to establish positive role models for young women in the field.
In collaboration with the research team, we have developed a communication strategy and design with the objective of enhancing the visibility and networking of women in the construction industry.
The archive
Social media design
Alongside the website, a social media concept was developed to share the website’s content and, in particular, to promote the idea of networking through social media platforms such as Instagram and LinkedIn.
Accessibility as an opportunity
The website’s content was designed to be accessible regardless of any potential impairments. Under the title “Simple Design,” we translated all content into an inclusive format, optimized for users with limited perception, particularly in terms of typography and color usage.
