With the program “AUF!leben – Zukunft ist jetzt.” the German Children and Youth Foundation supports children and young people across Germany in coping with the effects of the COVID-19 pandemic and regaining everyday routines. The focus is on learning and experiencing outside the classroom. Young people are supported and empowered in their personal development.
The lively and colorful design is intended primarily to appeal to children and young people and to motivate them to get involved.


The comprehensive style guide documents the corporate design and provides creative input for the implementation of media materials.